Melbourne is the birthplace of many a successful label. Today, we’re looking at LIFEwithBIRD’s journey, and how the label went from a small local brand to a global designer label.
LIFEwithBIRD showcases the talents of Bridget McCall and Nicholas Van Messner, “partners in design and in life.” They both studied in Melbourne and after pursuing separate careers in fashion and design, began their joint venture in 2002. They initially focused on leather bags, but with so much talent between them, ended up expanding to jewellery, menswear and womenswear.
After winning a number of awards between 2007 and 2009, LIFEwithBIRD opened their first flagship store at Melbourne’s GPO in March 2010, which was a great success. This was followed in July by the opening of a second store in Brunswick Street, Fitzroy. LIFEwithBIRD now have six stores in Victoria and one in New South Wales.
In an interview with Claire Goldsworthy, Natalie explained how the collaborative process between her and Nick works: “Both Nick and I have a hands-on approach to our business. Before designing a collection, we both draw on inspirations and create a story around the collection. We then take our shared vision into conceptualization. Nick works very closely with the production team and pattern makers to ensure the design of every garment is tailored to the LIFEwithBIRD woman. I work very closely with our retail, sales, marketing and finance teams to oversee the operation of each department.”
LIFEwithBIRD provides everything the modern woman of today needs to look effortlessly stylish and put-together. With everything from short, skirts, pants, blouses, knitwear, dresses, jackets, bags and shoes, you’re sure to find a combination that will suit you. With a focus on clean lines and crisp designs, LIFEwithBird’s collections offer modern pieces with an elegant feel. Their minimalistic style reflects the Melbourne fashion scene perfectly.