A new label launched in Melbourne has taken crowdfunding to the next level, financing the development of their debut collection entirely on money donated from the public.
Limb celebrated the official launch of their brand with a Spring/Summer 16 collection, and managed to raise over $11,000 to produce that collection. With a claim that impressive, we expected the label to be pretty amazing.
‘Modern essentials’, the designers Sinead Hargreaves and Andria Kiefer have dubbed the collection, and they could not be more right. The range features clothing that suits different body types, aesthetics and personalities, which makes perfect sense considering the Pozible funding site for the label claims they are “trying to reach a large audience of female body shapes and personal individuality.” The collection includes cigarette style pants, as well as loose, billowy trousers, both available in plain black or in the print that is featured throughout the whole collection. Other notable items include the tunnel long dress, available in pale blue or black, and the printed high-collared Georgia top.
With the launch held at trendy Allpress studio on September 4, fashion personnel from all over Melbourne flocked to the venue to preview the collection in person before the website went live days later. The room was filled with a variety of fashionable Melbournians clamouring to get a look at the garments, which were on a hanging display rack in the centre of the room. And with three different DJs and photographers present throughout the night, as well as the excellent beverages provided by some of the sponsors and partners, this launch couldn’t be called anything but a success.
Aside from the clothes themselves, the draw card for this label is their brand philosophy. Limb promotes the ‘slowing down of fashion’, and believes that clothes should be timeless and last you for years, quite contrary to what we are seeing more and more of in current times. They’re also advocates for body loving, and aim to be known for ‘nurturing a healthy body image’ among their models and customers. We didn’t think it was possible to love this any more!